HubSpot uses Maesn to sync customer data, invoices and payment reminders across sevdesk, Lexware, DATEV and more - serving hundreds of their customers in the DACH region without building or maintaining a single integration in-house.
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HubSpot is the world's leading CRM platform, used by hundreds of thousands of businesses globally. In the DACH region, customers rely on a wide variety of accounting systems, making seamless CRM-to-accounting integration a critical requirement for local operations.
"We integrate German accounting systems and rely on Maesn as a trusted enabler - ensuring seamless data flow, full compliance, stronger partnerships, and efficient, reliable financial processes that support our growth."
Aron Gosselin
Partnerships Manager @ HubSpot
HubSpot uses Maesn to integrate its CRM with diverse accounting systems in the DACH region, avoiding the need to create individual connections for each tool. Through Maesn, HubSpot syncs client data, invoices, and payment reminders. Read more about the use case
Manual import of data points into the CRM platform.
As a global CRM leader, HubSpot faced the complexities of the highly fragmented accounting software landscape in the DACH region. With a multitude of accounting systems and even industry-specific solutions, it was challenging for HubSpot to integrate with each tool.
The time and resources required to develop, maintain, and continually update these integrations for every system weren’t feasible. HubSpot needed a solution that could offer seamless connectivity for their customers while maintaining operational efficiency.
Partnering with Maesn, HubSpot now provides integrations that allow valuable data exchange between HubSpot and the diverse accounting systems used by their customers. This integration enables a smooth sync of client information, which helps speed up and reduce errors in invoicing within the accounting system.
Additionally, key documents such as invoices and payment reminders can be transferred directly into HubSpot, ensuring all essential information is readily accessible and linked to the customer record for quick identification and tracking.
We are European.
Built and hosted in Germany to meet the highest security and compliance standards, Maesn processes API calls in real time without storing customer data and is fully ISO 27001 & GDPR compliant.
