maesn
By function

Go-to-market teams support the integrations your customers request

The integrations your customers are looking for are a competitive advantage, not a line item on a roadmap. Maesn gives your team the coverage to answer the request on the call, so the right integration closes the deal faster instead of postponing it.

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“Do you support ours?”
systems
30+
supported countries
20

Of those, Business Central, odoo and Qonto are not tied to a single country. Markets counted from the integration directory at build time.

Trusted by winning software teams
HubSpotTipaltiPaywiseRallyQredNordhealthFindityFintoClockinHEROHolviLanes & PlanesAgicapHubSpotTipaltiPaywiseRallyQredNordhealthFindityFintoClockinHEROHolviLanes & PlanesAgicap
4.8on G24.8 out of 5 stars on G2
The problem

If you don't offer the integration your prospect needs, you will lose them

90%

of B2B buyers say a vendor’s ability to integrate with the systems they already run influences whether it reaches their shortlist at all.

2024 B2B Tech Buyer Behavior Report, InboxInsight.

A prospect names their accounting system on the first call. If the answer is not in the room, the deal enters a loop: a question to engineering, an estimate, a caveat in the proposal, and a buyer who has meanwhile asked somebody else the same question. The integration was never the hard part. The lookup was.

The other half is what happens when the answer is a maybe. A custom commitment made to close a quarter becomes an engineering obligation with a date attached, and it is the account team that carries it.

How Maesn solves it

One directory, 30+ systems and 20 supported countries

The answer sales needs is a list, and the list is the same one the product is built on.

30+

ERP and accounting systems in the directory.

20

supported countries, each with at least one of them.

3

of them are not tied to one country at all.

Live systems per market
  • Germany13
  • United Kingdom8
  • Netherlands7
  • France6
  • Switzerland6
  • Austria5
  • Spain5
  • United States5
  • Canada4
  • Sweden4
  • Australia3
  • Norway3
  • Belgium2
  • Denmark2
  • Ireland2
  • Finland1
  • Italy1
  • Luxembourg1
  • New Zealand1
  • Poland1
We continuously expand our coverage system on a country-by-country basis. Get in touch if anything is missing.

Every system in that list has its own page with what it covers, so the answer on a call can be specific rather than reassuring. Where a prospect's installation is genuinely unusual, the answer is still yes, because the exception is reachable through the same integration rather than through a project.

What you get

Monetise integrations within your offer

Integrations create great willingness to pay and value for your customers. There are different ways to monetise integrations. They have to fit your own pricing model, but they can accelerate your key metrics such as ACV and customer lifetime value.

Distribution is the other half of the same question. Every platform runs its own partner programme, and the marketplace listing you earn there is a channel rather than a formality. What each one asks for, system by system, is in the accounting integration partnerships guide.

Included in the product

Integrations as a marketing magnet, without separate pricing.

Priced as an add-on

Price integrations separately to raise ACV and open a route to monetising further features.

Reserved for larger plans

Include integrations only in higher plans, so they create upselling opportunities.

What it moves

Increased stickinessHigher ACVHigher NRRHigher CLTV
References

Clockin accelerates their GTM with integrations

Growth with integrations
800+
integration-driven inbound leads in two weeks
“We use Maesn to successfully leverage integrations and partnerships as a key driver for lead generation and expansion into new markets and customer segments. By connecting Clockin to our customers' accounting systems, project data flows directly into their existing tools, ensuring a smooth, reliable data exchange with the systems they already use.”
Fabian Ebbert
CSO, Clockin
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4.8on G24.8 out of 5 stars on G2
Where this ends

Ship integrations now. Close more deals faster

The integration layer your sales team can actually sell.

Maesn supplies
  • The systems, live, with a page per system on what it covers
  • One connect flow, so onboarding is not an integration project
  • New systems over time, without an engineering cost per system for you
  • A straight line between supported and coming, kept rather than blurred
Your go-to-market owns
  • Whether integrations are a tier, an add-on or included
  • What you charge and which segments you charge it to
  • Which systems you lead with in which market
  • The promises made in a deal, which we would rather you did not have to make

The workflow behind the sale is on the use-case pages, and invoice creation is the one Clockin runs. The full list of what a prospect might name is the integration directory, and the questions a security review raises are answered on the security page.

Go-to-Market FAQ

Common questions

Can sales answer an integration question without asking engineering?

Yes, and that is most of the value on this side. The directory is the answer: 30+ ERP and accounting systems across 20 supported countries, and each has its own page with what it does and does not cover. A rep checks a list rather than opening a ticket, which is the difference between answering on the call and answering next week.

What happens when a prospect names a system that is not on the list?

You get a straight answer instead of a maybe. Some systems are marked as coming, which is not the same as supported, and this site keeps that line rather than blurring it. Where a system genuinely is not connected, saying so early costs one call, and promising it costs the renewal.

Does a missing integration really end an evaluation?

It ends plenty of them. At that point the buyer is not comparing feature lists, they are asking whether the product will work with the ledger they already keep, and one that cannot is not the cheaper option, it is a different project with a migration in it.

Can we package integrations as a paid add-on or a higher tier?

That is a pricing decision and it stays yours. What changes is what you are pricing: coverage you did not build and do not maintain, which is why an add-on or a tier can carry it without an engineering cost per system behind it. We do not prescribe the packaging and we do not gate systems by plan on our side.

How does this help in enterprise deals specifically?

Enterprise buyers tend to run the systems that are least likely to be on a generic integration list, which is exactly where a European ERP and accounting layer helps. Compatibility with what they already run is often weighed against feature gaps rather than after them.

How quickly can a new customer be connected?

Connecting is an authentication flow the customer runs themselves rather than an integration project, and it is the same flow for every system. That is what makes a signed deal reach value in days rather than after the next release.

Does Maesn cover region-specific systems, or only the big international ones?

Both, and the split matters for a market-entry conversation. Germany alone has nine of them, and there are 20 supported countries in total, most of them European, which is where the country-specific formats and statutory requirements live. Two of the live systems are not tied to a country at all.
Maesn for other teams
Product & EngineeringShip one integration instead of one per system.Learn moreCustomer SuccessSee every request, response and webhook per customer.Learn moreFinancial TeamsRead the books your group's entities keep separately.Learn more

Build once on the Unified API.

See how coverage your sales team can quote works for your integration, or dive into the technical reference.

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